Win EnginePlaybooks

The sales process,
prescribed.

Define the exact sequence your reps run — the right content, sent in the right order, at the right time. Every rep, every prospect, every play.

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hellonuvue.com / playbooks / aurelia-glow-protocol
Playbook·Aurelia
EDIT
Subject:
The story behind a 31-patient month.
Message:
BVariables
Hi [first_name],

Dr. Sarah L. introduced the Aurelia Glow Protocol to her injectable patients in January. By month's end, 31 of them were booked on a monthly schedule.

Here's her story.

—[rep_name]
Site:
Aurelia: Real Patient Stories
The problem

Every rep is selling differently.

Without a defined sequence, every rep runs their own version of "the pitch." New hires take months to ramp. Veterans drift. Marketing has no idea what reps are actually sending.

Improvised follow-up

Every rep wings it after a meeting. The story drifts. The asset rarely matches the moment.

Slow ramp

New reps spend months figuring out what to send and when. Tribal knowledge dies with turnover.

Unmeasurable sequences

If there's no defined process, there's no way to spot which step actually moves deals — or where they stall.

How it works

Each step waits for a signal. Then it fires.

A playbook is an ordered sequence of pre-written messages, each gated on a real engagement signal — meeting booked, Site opened, video watched, follow-up requested.

Reps don't decide what to send next. They watch the play unfold, follow the prompts, and never miss a beat. Marketing edits the play once; every rep runs the new version.

Aurelia · Glow Protocol Playbook
Live
1
Day 0·After meeting booked
Send intro
Quick intro — built for injectables
2
Day 3·After intro Site opened
Send patient stories
The story behind a 31-patient month.
3
Day 7·After patient story video watched
Send clinical study
The clinical data behind the Glow Protocol.
Key capabilities

Authored by you. Run by every rep.

A playbook is the system of record for how your team sells. Build it once, run it forever — and update it the moment your sales motion shifts.

01

Build any sequence

Onboarding, demo follow-up, new product launches, post-conference. Add as many plays as your team runs — each one its own ordered script.

02

Engagement-gated

Every step waits for a real signal: meeting booked, Site opened, video watched, link clicked. The next message fires only when the prospect is ready.

03

Brand-locked messaging

Subjects, bodies, and attached Sites are pre-written and approved. Reps personalize with merge tokens; they don't rewrite the play.

04

One source of truth

Marketing edits the playbook once. Every rep running it gets the new version on the next send. No version drift, no re-training.

New reps stop guessing. Veterans stop drifting. Every prospect gets the right asset at the right moment — written by you, sent by them.

Real results

Real MedTech. Real results.

Nuvue enables us to deliver consistent, fresh, and timely content to our sales force. It gives our team the ability to control the marketing and sales story (and our brand), while also making the pitching process easier for our reps and saving them valuable time. The digital platform makes collaboration effortless, and it makes it easy to quickly update or refresh content to respond to market needs.

Catherine Shi
VP of Marketing · Cartessa Aesthetics
Catherine Shi

The days of leaving brochures behind and hoping they land in the right hands are over. With Nuvue, our reps deliver digital, mobile-responsive one-sheets enriched with dynamic content, testimonials, and built-in ROI tools—while giving us real-time visibility into when and how prospects engage. This insight allows us to be far more strategic and intentional with our follow-up, accelerating the path to close.

Edwin Santana
Vice President & Head of Commercial Operations · EmergentMedTech
Edwin Santana

Working with Nuvue has transformed how our team operates in the field. They’ve given us a centralized, intuitive way to deliver our message with clarity and confidence. The result has been faster ramp-up for new hires, stronger alignment across the organization, and the assurance that every conversation with customers reflects our brand at its best. It’s become a critical part of how we support our sales team and scale effectively.

David Bokman
VP of Business Development · Revive Regenerative
David Bokman
FAQ

Questions worth answering up front.

Who builds the playbook?–

You and Nuvue together. During onboarding we sit with your sales leadership to map your existing motion — what reps send, when, and why — and translate that into a play. From then on, marketing or sales ops can edit the play directly in the editor.

You can ship the same playbook live in your team's hands within two weeks. The full process is on our Building Your System page.

How is this different from a Salesloft / Outreach cadence?+
Can reps personalize what gets sent?+
What happens when a prospect doesn't engage?+
How many playbooks can we run?+
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