Case study · Cartessa Aesthetics

Years deep
with Cartessa.

150+ reps. 10+ PD Consultants. 4,000+ trained practices on Nuvue.

Motus Pro
Tetra Pro
Toro
Ultraformer
Virtue RF
Motus Pro
Tetra Pro
Toro
Ultraformer
Virtue RF
01 — How it started

years and counting.

Cartessa was just getting started — a brand-new distributor with a model the aesthetic industry hadn't really seen before. A different way of bringing devices to market.

We sat down with their CMO, Jill Later, to show her what we were building at Nuvue. We were early too — still figuring out our shape. But Jill saw it. She got it immediately.

She brought it to their CEO, Gabe Lubin.

What Gabe said in that first meeting became foundational for everything Nuvue has done since.

We are a medical technology company. We need to present ourselves as such.
— Gabe Lubin · CEO, Cartessa Aesthetics

Those words validated what we were already building.

A better way for MedTech companies to present themselves. A sophisticated system for how they sell, train, and grow.

They shaped us. They fueled us.

We're still pushing — to build the world-class platform MedTech deserves.

02 — Where they are now

A category-defining MedTech business. Running on Nuvue.

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Sales reps
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PD consultants
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Practices trained
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Years partnered
03 — The system inside Cartessa

Two teams. One platform.

Sales

The right asset, every meeting.

Cartessa's sales team uses Nuvue to find the right content at the right moment in a long, complex sales cycle.

Pitch decks. Clinical evidence. ROI tools. Testimonials. Surfaced fast, on-brand, on-message.

Every rep. Every meeting.

hellonuvue.com / sites
Sites
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Shared with me
Products763
Tetra Pro22
Introductions3
Tetra Pro: Overview
Tetra Pro: Testimonials
Tetra Pro: B&A Library
In Person Demos2
Motus AZ18
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Physiq36014
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Practice Development

4,000+ practices, trained at scale.

Cartessa's practice development team uses Nuvue's tag-based content system to train and support over 4,000 client practices.

Faster onboarding. Better device adoption. More successful practices.

One source of truth, infinitely sliceable by audience, device, or stage of growth.

hellonuvue.com / portal / cartessa
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Device Materials
Brand Kit
Patient Print Assets
Social Posts
Before & Afters
Digital, Video & Event Assets
Pricing & Packaging Recs
Patient Forms
Staff Training
Tetra Pro B&A 01
Tetra Pro B&A 01
Tetra Pro B&A 02
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Tetra Pro Brand Kit
Tetra Pro Pricing Sheet
Tetra Pro Patient Consent
Motus Provider Training
Motus MOA Animation
Cartessa Brand Guidelines
04 — Beyond the platform

Vuelab makes it shine.

Cartessa doesn't just use our technology. They tap our in-house creative studio, Vuelab, to bring their sales system to life.

01Presentation design
02Mode-of-action animations
03Product renderings
04Brand & design support
Cartessa mode-of-action animation — frame 01
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05 — In their own words

Hear it from leadership.

Kim Pezzetti
EVP of Practice Development
06 — From the team

And from the team.

Nuvue has transformed how we deliver content and support our practices. It’s intuitive, organized, and allows us to create a more consistent, elevated experience across every touchpoint.

Ivy Averitte
Practice Development Consultant · Cartessa Aesthetics
Ivy headshot

Cartessa Connect (powered by Nuvue) enhances our client experience by providing access to a comprehensive suite of valuable resources that benefit not only the providers of the practice but benefit their clients as well.

Melissa Mende
Ignite Team PD · Cartessa Aesthetics
Melissa Mende

Nuvue has fundamentally changed how we enable our sales organization. It’s created consistency in how our story is told, dramatically reduced onboarding friction, and given leadership confidence that our team is presenting the right content, the right way, every time.

Michael Vohs
VP of Sales · Cartessa Aesthetics
Michael Vohs

Nuvue has been a really helpful tool in my day-to-day workflow and has made accessing and sharing content much more streamlined. It’s generally very easy to navigate, organized well, and allows us to quickly find relevant resources, presentations, and support materials for our accounts and internal teams. Having everything centralized has definitely improved efficiency and consistency.

April Merrill
Practice Development Consultant · Cartessa Aesthetics
Female headshot

We needed to deliver the right content to our practices without burying them in irrelevant noise. Nuvue crushed it. Each customer sees what matters to them—device info, fresh content, new offerings, and clinical protocols our teams are constantly perfecting. Zero clutter. All value. We maintain brand control while giving practices the flexibility to add their own branding, so they get professional, on-point content that still feels authentically theirs. The bottom line: Nuvue helps us show up and deliver at every single touchpoint.

Kim Pezzetti
VP of Practice Development · Cartessa Aesthetics
Kim Pezzetti

Nuvue enables us to deliver consistent, fresh, and timely content to our sales force. It gives our team the ability to control the marketing and sales story (and our brand), while also making the pitching process easier for our reps and saving them valuable time. The digital platform makes collaboration effortless, and it makes it easy to quickly update or refresh content to respond to market needs.

Catherine Shi
VP of Marketing · Cartessa Aesthetics
Catherine Shi

Cartessa Connect (powered by Nuvue) has made a noticeable difference in how efficiently I’m able to support my accounts. Having everything in one place, from marketing to clinical resources, allows me to move faster and provide more value to my clients. It has become a tool I rely on daily.

Melissa Peterson
Senior Practice Development Consultant · Cartessa Aesthetics
Melissa Peterson

Nuvue solves the device presentation formula. The animations, market setup, technology review and key benefits, B&A's, testimonials, and media highlights are all showcased in an easy to follow format - often answering questions before they are asked. I use Nuvue presentations as teasers to promote interest and for in-person and virtual meetings. Nuvue is an engaging educational tool for myself, new hires, prospects, and current clients that I incorporate into every sales interaction.

Ryan Lombardo
Area Sales Director · Cartessa Aesthetics
Ryan Lombardo
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