Stop Playing Games With Your Medical Device Presentation

You would never go into a healthcare facility presentation without a clear clinical message. However, your current medical device presentation platform may be allowing you to do just that.

Remember "the telephone game" we used to play as kids? The one where you whispered a message in a friend's ear, which was then passed along to everyone else, and then the last person in the line revealed what they heard? Was the end result ever the same as at the start? Nope.

That's exactly what happens when medical device companies use open presentation systems (OPS) as sales tools. With multiple medical device sales reps editing your healthcare presentations, over time they become diluted, modified, and often become unrecognizable from your original clinical messaging.

Why Open Presentation Systems Aren't Good Medical Device Sales Tools

PowerPoint is the OPS stalwart. At over 30 years old, it's still the primary presentation tool for medical device organizations and healthcare institutions across the globe. In fact, approximately 35 million PowerPoint slides are produced daily by over 500 million users worldwide. Its popularity is due to its ease of use and its gradual learning curve. A beginner can simply open the program, add bullet points about their medical device, toss in some clinical imagery, et voilà! A new healthcare presentation. But it's this ease of use that enables medical device presentation dilution – damaging your MedTech brand identity, healthcare sales story, and even clinical credibility. Trust us, we've seen it firsthand.

When we're onboarding a new MedTech client, part of our process is to review all the medical device presentations used throughout the organization. This assessment of healthcare slide content helps us determine where they're experiencing medical device presentation dilution. During our experience with medical device presentation audits we've witnessed hundreds of PowerPoint presentations that have discrepancies in clinical visuals, healthcare copy, tone, and overall MedTech brand identity for our clients.

With an OPS, every time someone updates a medical device presentation, they're adding more modifications. The larger your MedTech organization, the further your healthcare presentation drifts from its initial purpose, and core clinical messaging. It's the telephone game played out for real – but with serious healthcare business consequences.

Three Problems Solved by a Closed Medical Device Presentation System

At Nuvue, we believe there's a place for an OPS in the medical device office. PowerPoint, Keynote, Google Slides, and Prezi are all useful platforms for internal communications, daily meetings, and reporting within MedTech companies. But for external healthcare communications, a closed presentation system (CPS) can help solve for three common medical device presentation management problems within an organization.

Control Over Medical Device Content

A CPS will keep your MedTech organization's sales story and healthcare brand identity under lock down. You can ensure your medical device sales teams cannot deviate from the clinical messaging you've set forth, or alter information about your medical devices, their clinical applications, or their patient outcomes.

Unity Across Medical Device Sales Teams

How many times has a medical device seller asked, "where is the latest healthcare facility overview presentation?", or asked, "Where can I find that clinical one-sheet?" With a CPS you can bridge the gap between your medical device sales and marketing teams, by removing the constant requests for healthcare presentation updates and misplaced medical device sales assets. All your key medical device presentation content will reside in one secure location, and updates made will be global throughout the MedTech organization.

Time for Medical Device Sales Representatives

You didn't hire your medical device sales teams to design healthcare presentations. With a CPS, your medical device presentation and key clinical assets will be readily available so your team will spend less time creating healthcare presentations, and more time selling your medical devices to healthcare facilities.

Does Your Medical Device Business Need a CPS or OPS?

Even with all the benefits a CPS can bring to your medical device presentations, deciding whether it's the best option for your MedTech organization can be a tough decision. Here are a couple of questions to ask within your medical device organization to assess if a CPS is a right fit.

How often does our medical device sales story need to change?

A CPS is ideal for MedTech brands that don't need to change their core medical device presentation for every healthcare facility meeting. However, if you're running daily clinical reports, or creating specialty medical device presentations often, a CPS might not be for you.

Is your medical device sales story becoming diluted?

Look at the healthcare presentations your medical device team is sharing. Assess if they're using the correct versions, ensure your clinical messaging is on-point, and your MedTech visual branding is consistent. If you're noticing discrepancies between medical device presentations then you're experiencing healthcare presentation dilution.

Is my medical device team spending too much time creating presentations?

Ask some of your medical device sellers how much of their time is spent preparing healthcare presentations and clinical assets for their presentations. With a good CPS your medical device team will gain back hours in the day which they can spend selling your medical devices to healthcare professionals.

Transitioning to a Medical Device Presentation Management System

We know it's tough to change up work tools, especially within larger MedTech organizations, but it doesn't have to be. A common mistake we've seen is when medical device organizations introduce a CPS to their healthcare sales team without warning or prior consultation.

In order for a CPS to be successful within your MedTech organization it's necessary to involve key stakeholders from both your medical device sales and marketing teams to be part of this decision and design process. Their input is not only extremely valuable in assessing what your medical device organization needs to present more efficiently to healthcare facilities but it'll make them feel part of the process, ensuring the transition to a new medical device sales tool will be successful.

Do your homework and see if it's time to take control of your medical device sales story, and say goodbye to the telephone game. Hang up and connect to the 21st century of healthcare presentation management.

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