Medical Device Sales Presentation Software: Why MedTech Brands Are Saying "Ugh" to PowerPoint

A lot of medical device organizations come to us because they know using a tool like PowerPoint for healthcare sales presentations isn't cutting it. They recognize their medical device presentations are lacking and they want to explore their alternatives. Others come to us because they're aware there's a problem with their medical device sales presentations, but they can't quite put their finger on what. They know their healthcare presentations need more to tell their story but aren't sure how or what that means.

If you suspect PowerPoint, or other platforms like it, are hurting your MedTech business through the quality of medical device sales presentations your team is able to create, it's time to reassess your presentation software. You shouldn't be looking at every healthcare presentation going out and thinking "Ugh, am I sharing the right version," or, "Ugh, this medical device presentation looks just like our competitors'."

Why Your Medical Device Sales Deck is Making You Say "Ugh"

Let's take a closer look at some of these common "ugh" moments in relation to the four basic pillars of great medical device sales presentations:

• Visualization
• Control
• Sharing
• Tracking

More often than not, the root cause of your healthcare presentation issues stems from one or several of these pillars not delivering the way they need to in the regulated medical device industry. That means it's time for you to assess what you currently have.

1. Ugh, My Medical Device Sales Story is so Flat

PowerPoint and other software like it aren't designed for telling a visual medical device sales story. Sure, a great designer can use PowerPoint to make a visually appealing healthcare presentation. But chances are your medical device sales team isn't made up of great designers. And it shouldn't be. It should be made up of great sellers.

Even the best medical device sales rep will struggle if you're not giving them the opportunity to tell your healthcare story effectively. A major part of doing so is visualizing complex medical technology. If your current healthcare sales presentation platform results in presentations that feel dated, flat, or look just like your medical device competitors, that's a problem you need to solve.

It may require moving to medical device presentation software that makes compelling visual stories with depth, dimension, and interactivity for your team to showcase complex medical technology to healthcare professionals.

What's more, sometimes the visual assets your medical device sales team is incorporating aren't in line with your current regulatory standards. They're pulling whatever they need from outdated Dropbox folders or even googling pixelated versions of your medical device logos. If the visuals aren't aligned with healthcare compliance requirements, you may need to consider the next pillar.

2. Ugh, Why is the MedTech Team Using the Wrong Presentation?

Maintaining control over a medical device sales story and guaranteeing it's told in a consistent, compliant manner at all times has always been a challenge in the healthcare industry. It's even more of a struggle in a remote selling environment when medical device sales reps can't just walk over to a coworker's space and ask a quick question about the latest FDA-approved version or location of the most up-to-date clinical asset.

Trying to track down updated medical device assets and regulatory-compliant branding wastes everyone's time. Your medical device sales people spend less time selling. Your design and marketing teams are forced to go on the hunt for what healthcare sales teams need — or create them on the fly. And the worst part? When all of these medical device assets are flung into an ad hoc presentation and sent right out to healthcare professionals, the best you can do is hope they're on brand, on message, and compliant.

If medical device presentations are going out and you're saying "Ugh, this one's branding and clinical messaging are off," or you hear medical device sales reps saying "Ugh, where can I find the latest FDA-approved sales asset?" then you definitely have a healthcare presentation control problem. That suggests your solution lies in a medical device presentation management system.

3. Ugh, The Medical Device PPT Deck is Too Big to Email

Medical device sales teams shouldn't be struggling to attach bloated PowerPoint presentations or PDFs to emails when reaching out to healthcare professionals. Nobody creates medical device sales presentations for the fun of it. The whole point is to get those healthcare presentations in front of the right prospects, at the right time so you can close deals. Anything that makes sharing your medical device presentations more difficult is actively working against you.

How many times have you tried to attach a medical device PowerPoint presentation to an email only to find it's too large? What did you do? Go in and chop out the clinical visual elements to make it work? Was that really the best move for showcasing your medical technology? Or was it a sacrifice you needed to make for the sake of sharing?

That's a lot of time wasted just to get a healthcare presentation out the door — especially when the end result is a bare minimum hack job that looks less than inspiring to healthcare professionals. Don't leave it to your medical device sales team to triage what they need to edit or remove in order to get the file size down.

Your MedTech sales team needs medical device sales presentation software that makes sharing their healthcare presentations a breeze — one that doesn't rely on giant downloads that may not even scale correctly across different screens and devices that healthcare professionals use.

4. Ugh, I Wonder if Healthcare Professionals Opened the Presentation

Let's say you don't experience any of the issues above. You're satisfied with how your medical device sales presentations look. Your healthcare sales team actually has the clinical assets they need, and they're getting their presentations out the door to the right healthcare prospects at the right point in the funnel. That's great, but...

How are those medical device presentations actually performing with healthcare professionals? Do you know what prospect engagement looks like? Or which medical device sales content is actually performing best with clinical decision-makers? If not, it's impossible to make improvements to those healthcare presentations in an informed manner.

You need medical device presentation analytics to track your presentations and healthcare prospect engagement to figure out what's working and what isn't. You don't want to trash a good medical device presentation that has a couple of underperforming elements, and you don't want to hang onto a decent healthcare presentation because you're not sure how to make it better.

Hard data. Metrics. Benchmark analysis. That's how you iterate on medical device presentations to fine-tune them and dominate healthcare sales with them. But when you're relying on a tag team of PowerPoint and email for your medical device sales, you're not going to be able to analyze anything other than open and click-through rates.

How to Honestly Assess Your Medical Device Sales Presentations

Again, maybe you know PowerPoint isn't the healthcare presentation tool you need. Or maybe you just realize something is amiss with your medical device sales presentations, but aren't sure where to start.

Take a look at the healthcare presentations your medical device team is currently sending out to prospects. What are they missing? What's making you pause or even go "ugh?" Are they properly showcasing your medical technology to healthcare professionals?

Then, consider whether you need medical device sales presentation software that plugs those gaps you're currently struggling with in the healthcare market. You might be surprised at what you learn. Or the results might even confirm what you already know about your current healthcare presentation challenges.

Regardless, remain open to the fact that you may need a medical device presentation transformation to earn the results you're after in the competitive healthcare market. To truly go from "Ugh" to "Aah" may require specialized medical device sales presentation software that addresses the unique needs of MedTech companies selling to healthcare professionals.

Ready to Move Beyond PowerPoint for Your MedTech Company?

See how Nuvue's medical device sales presentation software can eliminate those "ugh" moments and give your healthcare sales team the professional, compliant, trackable presentations they need to succeed with medical device sales in today's competitive healthcare environment.

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