Medical Device Presentation Management vs PowerPoint: Why MedTech Companies Need Controlled Presentations

You would never go into a medical device sales presentation without a clear message. However, your current presentation software may be allowing you to do just that.

Remember "the telephone game" we used to play as kids? The one where you whispered a message in a friend's ear, which was then passed along to everyone else, and then the last person in the line revealed what they heard? Was the end result ever the same as at the start? Nope.

That's exactly what happens when medical device companies use open presentation systems like PowerPoint as sales tools. With multiple users editing your healthcare presentations, over time they become diluted, modified, and often become unrecognizable—creating serious compliance risks in the regulated MedTech industry.

Why PowerPoint Isn't Good for Medical Device Sales Teams

PowerPoint is the open presentation system stalwart. At over 30 years old, it's still the primary presentation tool for organizations and educational institutions across the globe. In fact, approximately 35 million PowerPoint slides are produced daily by over 500 million users worldwide. Its popularity is due to its ease of use and gradual learning curve. A beginner can simply open the program, add bullet points, toss in some imagery, et voilà! A new presentation.

But it's this ease of use that enables presentation dilution – damaging your brand identity, medical device sales story, and even regulatory compliance. Trust us, we've seen it firsthand. When we're onboarding a new MedTech client, part of our process is to review all the medical device sales presentations used throughout the organization. This assessment of slide content helps us determine where they're experiencing presentation dilution.

During our experience with healthcare presentation audits, we've witnessed hundreds of PowerPoint presentations that have discrepancies in clinical data, regulatory claims, tone, and overall brand identity for our medical device clients.

With PowerPoint, every time someone updates a medical device presentation, they're adding more modifications. The larger your MedTech organization, the further your presentation drifts from its initial purpose and core messaging. It's the telephone game played out for real – but with serious business and regulatory consequences.

Three Problems Solved by Medical Device Presentation Management

At Nuvue, we believe there's a place for PowerPoint in the office. PowerPoint, Keynote, Google Slides, and Prezi are all useful platforms for internal communications, daily meetings, and reporting. But for external communications with healthcare professionals, MedTech presentation software can help solve three common presentation problems within medical device organizations.

Control: Medical device presentation management keeps your organization's clinical messaging and brand identity under lockdown. You can ensure your teams cannot deviate from FDA-approved messaging or alter critical information about your medical devices, clinical data, or regulatory claims.

Unity: How many times has a medical device sales rep asked, "where is the latest product presentation?" or "Where can I find that clinical data sheet?" With healthcare presentation tools, you can bridge the gap between your sales and marketing teams by removing the constant requests for presentation updates and misplaced medical device sales assets. All your key presentation content will reside in one secure location, and updates made will be global throughout the organization.

Time: You didn't hire your medical device sales teams to design presentations. With MedTech presentation software, your medical device sales presentations and key clinical assets will be readily available so your team will spend less time creating presentations and more time selling your medical devices.

Does Your MedTech Company Need Medical Device Presentation Management?

Even with all the benefits medical device presentation management can bring to your healthcare presentations, deciding whether it's the best option for your MedTech organization can be a tough decision. Here are a couple of questions to ask within your organization to assess if controlled healthcare presentation software is the right fit.

How often does our medical device sales story need to change?Medical device presentation management is ideal for MedTech brands that don't need to change their core clinical presentations for every meeting. However, if you're running daily reports or creating specialty presentations often, a controlled system might not be for you.

Is your medical device sales story becoming diluted?Look at the healthcare presentations your team is sharing. Assess if they're using the correct versions, ensure your clinical messaging is accurate, and your medical device branding is consistent. If you're noticing discrepancies between medical device sales presentations, then you're experiencing presentation dilution.

Is my MedTech team spending too much time creating presentations?Ask some of your medical device sales reps how much of their time is spent preparing presentations and clinical assets for their presentations. With good healthcare presentation tools, your team will gain back hours in the day which they can spend selling your medical devices.

Transitioning to MedTech Presentation Software

We know it's tough to change up work tools, especially within larger medical device organizations, but it doesn't have to be. A common mistake we've seen is when MedTech companies introduce medical device presentation management to their sales team without warning or prior consultation.

For healthcare presentation software to be successful within your organization, it's necessary to involve key stakeholders from both your medical device sales and marketing teams to be part of this decision and design process. Their input is not only extremely valuable in assessing what your MedTech organization needs to present more efficiently, but it'll make them feel part of the process, ensuring the transition to new medical device presentation software will be successful.

Ready to Move Beyond PowerPoint for Your MedTech Company?

Do your homework and see if it's time to take control of your medical device sales story and say goodbye to the telephone game. Stop letting PowerPoint dilute your clinical messaging and start using medical device presentation management that actually protects your healthcare presentations and ensures regulatory compliance.

See how Nuvue's MedTech presentation software can eliminate presentation dilution and give your medical device sales team the controlled, compliant presentations they need to succeed in today's regulated healthcare environment.

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