How to Measure Medical Device Presentation Success: Analytics for MedTech Sales Teams

How to measure presentation success and determine whether your investment in creating beautiful medical device presentations for your MedTech sales team was worth it is a question that many medical device companies struggle to answer. In today's healthcare sales environment, it's essential to understand how to track and analyze the performance of your medical device marketing presentations effectively.

Before MedTech presentation software became available, assessing the effectiveness of healthcare presentations posed a challenge as it was unclear how to measure presentation success without analytics. Traditional tools like PowerPoint did not provide medical device presentation analytics, which made it difficult to determine the performance of a clinical presentation. Consequently, medical device companies had to resort to alternative metrics such as email open rates to gauge the potential success of their presentations.

In this article, we'll dive deep into the importance of measuring medical device presentation success and explore the tools and techniques you need to track and analyze your healthcare presentation performance effectively.

3 Reasons Why Tracking Your Medical Device Presentations Is Key to MedTech Sales Team Success

To truly measure presentation success in the medical device industry, tracking your healthcare presentations goes way beyond simply knowing whether or not your medical device presentation was opened. In fact, there are three key reasons why understanding what's happening with your MedTech sales presentations is critical to success.

Identify Best-Performing Medical Device Presentations: By tracking your medical device presentations, you can identify which ones are resonating with healthcare professionals and driving the most engagement. This knowledge can then be used to improve future clinical presentations and increase the chances of success with your prospective healthcare clients.

Enables Better Follow-Up with Healthcare Professionals: Knowing which healthcare prospects engaged with your medical device presentation and which ones didn't can help your MedTech sales team follow up more effectively. They can tailor their messaging to the interests and pain points of each healthcare professional, leading to more meaningful conversations and a higher likelihood of closing the sale.

Provides Data for Continuous Improvement: Measuring presentation success provides valuable data that can be used to continuously improve your MedTech sales team's presentations. By analyzing metrics like engagement rates, time spent on each slide, and conversion rates, you can identify areas for improvement and define medical device presentation performance benchmarks to enhance future healthcare presentations.

The Yin and Yang of Medical Device Presentation Tracking: What You Need to Know

When it comes to measuring presentation success for medical device companies, you need to approach it from two different perspectives: the external and internal view.

The external view is focused on how healthcare professionals receive your medical device presentations, and tracking key metrics such as open rates, views, time on page, time across presentation, downloads, and shares can help you measure presentation success. Healthcare presentation tools and MedTech presentation software have integrated presentation tracking as a standard feature, allowing you to access essential metrics and evaluate the effectiveness of your medical device marketing presentations.

Conversely, the internal view takes a broader perspective and considers how your medical device presentations perform collectively rather than individually. By leveraging sales presentation data, you can assess the overall performance of your healthcare presentation content and make data-driven decisions to improve and refine your medical device sales story, ultimately leading to enhanced business results. However, not many presentation platforms for healthcare offer this capability, as they tend to focus on one-off presentations rather than a system for creating multiple medical device presentations from a single source asset.

By combining these two perspectives, you can get a complete picture of how your medical device presentations are performing and how to measure presentation success effectively.

Why Monitoring Your MedTech Sales Reps' Use of Presentations is Key to Success

To achieve success in medical device sales, it's essential that your MedTech team is all on the same page, singing the same song. If rogue medical device presentations are being used, it can lead to stunted growth. That's why it's important to implement a medical device presentation management system that allows your MedTech sales team to present the same medical device sales story.

By doing so, you not only track how the medical device presentations are performing but also how your MedTech sales team is using them. Gaining insight into the utilization of your healthcare presentations within your organization and correlating sales with their use can aid MedTech sales and marketing leaders in making informed decisions about how the rest of the team should present.

By identifying which medical device presentations are successful for certain sellers, you can make data-driven decisions about how the entire organization should approach medical device sales. Conversely, if there is no organized medical device presentation system in place and everyone is presenting differently, using a haphazard mix of PowerPoint presentations, it becomes challenging to determine the effectiveness of your healthcare presentations.

The Struggles of Tracking: Common Challenges to Measuring Medical Device Presentation Success

There are two common obstacles medical device companies face in measuring presentation success. The first is not having the right tools, meaning a MedTech presentation platform that provides rich tracking and analytic data. Fortunately, the absence of tracking analytics in traditional tools like PowerPoint should not deter medical device companies from monitoring presentation engagement, especially with the abundance of affordable healthcare presentation tools available.

In fact, some of the best sales presentation software options for medical device companies include baseline tracking data as a fundamental feature, enabling you to track key metrics and measure the success of your medical device presentations. For as little as $10 to $15 per month, you can provide your MedTech sales team with a solution.

The second challenge is investing the time to analyze medical device presentation data and create actionable insights to improve healthcare presentations based on that information. As there is no job description for "medical device presentation analysts," this often goes under the radar at most medical device organizations.

It is the responsibility of MedTech sales and marketing leaders to sit down every quarter with the content team to assess how medical device presentations are performing. This involves looking at metrics such as downloads, drop-off rates, and overall engagement to identify areas for improvement. For example, what medical device content should we make more of for presentations, and what should we remove from our healthcare presentations that are not being viewed by healthcare professionals?

It is essential to examine why certain sections are not being viewed by healthcare professionals. Common reasons include having too much information, using bullet points and too much copy, or flat and dull imagery when 3D medical device rendering is necessary to communicate the story.

Comparing data against real testimonials from healthcare professionals is an effective way to assess your medical device presentations. By asking prospective healthcare clients why they did or did not view a particular section, you can gain insights into how to build better medical device presentations in the future.

5 Presentation Platforms Ideal for Small MedTech Teams

If your MedTech sales team is fewer than 10 people and you're looking for an affordable presentation platform that provides external tracking data to measure presentation success, there are several popular and cost-effective options available. Here is a list of five healthcare presentation tools, ranging from free to $30 per month, depending on your organization's size. However, it's important to keep in mind that while external metrics are crucial in measuring presentation success, there are also internal metrics to consider for medical device companies.

• Prezi: A cloud-based presentation software that takes a unique visual storytelling approach
• Beautiful.ai: An AI-powered platform that generates designer-quality healthcare presentations automatically
• Canva: A design platform that offers customizable templates for creating medical device presentations
• Pitch: A collaborative presentation software that facilitates real-time teamwork on healthcare presentations
• Visme: A platform that enables users to create interactive medical device presentations and visual content

Discover the Full Picture of Your Medical Device Presentations with Nuvue's 360 Analytics

If your MedTech sales team is growing rapidly, it's crucial to have a medical device presentation platform that can scale with your organization's growth. You need a platform that not only provides external data on how your medical device presentations are performing with healthcare professionals but also offers internal data to assess how your medical device sales content is performing and how your MedTech sales team is leveraging these presentations to drive real results.

Nuvue is a presentation platform designed specifically for MedTech sales teams ranging from 25 to 1000 members. It is the only hybrid medical device presentation platform on the market that comes with its own presentation designer and dozens of medical device presentation templates, as well as a robust content management system (CMS) for organizing and managing all of your medical device sales presentation content.

All of this is packaged with a dashboard that provides you with a holistic view of both internal and external medical device presentation tracking data, which you can use to continually evolve your medical device sales story and improve your healthcare presentation effectiveness.

If you'd like to see how leading MedTech sales organizations are scaling their medical device presentation systems along with their growth, schedule your demo call with Nuvue today.

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