AdvaLight, founded in 2006 with headquarters in Copenhagen, Denmark, and a presence in San Diego, CA, USA, introduced ADVATx to the global market—a groundbreaking dual-wavelength dermatology laser. Despite its sophistication, ADVATx is renowned for its user-friendly design, featuring preset treatment parameters ideal for various procedures.

When AdvaLight's Sales Director transitioned from a previous role and recommended Nuvue, a collaboration began in preparation for the US product launch. AdvaLight lacked compelling sales collateral, relying on a basic PowerPoint presentation that didn't showcase ADVATx's technological innovation effectively. Moreover, their use of Dropbox for asset sharing posed scalability issues.

Recognizing the need for a scalable solution, AdvaLight partnered with Nuvue to develop a robust content system tailored to their expanding sales team. Nuvue's team collaborated closely with AdvaLight to create animations and illustrations highlighting ADVATx's value and competitive advantages. Additionally, a customized presentation architecture was crafted to align with AdvaLight's unique sales cycle, all seamlessly integrated into Nuvue's Sales Management platform. The result was enhanced sales collateral and improved distribution control, contributing to AdvaLight's success in the US market.