Sales Enablement

From PowerPoint to Web: Transforming Medical Device Sales Presentations

November 17, 2023

In medical device sales, making a positive  impression on potential clients is essential. With modern web technology, emailing heavy PPT and PDF presentations is an outdated sales methodology; clients now expect user-friendly medical device sales presentations that are easily accessible on the go, like they would with a website.

To make a lasting first impression, and be viewed as  a leader in the industry, provide your medical sales reps with not only visually appealing presentations but ones that are easily accessible and viewable in any device scenario.

In this post, we delve into the significance of reimagining your presentation process, bringing it up to date to meet the expectations of today's buyers and supporting your medical sales reps. Bid farewell to outdated presentation methods such as PowerPoint and welcome a more web-friendly approach to sales.

The Power of First Impressions: Why Looks Matter in Medical Sales Presentations

In the competitive world of B2B medical sales, it is key to understand the importance of a good-looking presentation. Your sales enablement tools, such as your medical device sales presentations, are a direct reflection of your brand and the quality of your products. A visually appealing presentation not only captures the attention of your potential clients but also creates a positive first impression that sets you apart from your competitors.

When your prospects receive an email with your presentation, they expect a seamless viewing experience that clearly explains your product story. If your presentation is not providing the best viewing experience then you could be setting your sales reps up for failure before the sales engagement even starts.

By providing your medical sales team with not only visually stunning presentations but ones that are user-friendly you can elevate your brand and leave a lasting impression on your prospects. A well-designed, and delivered, presentation not only showcases the key features and benefits of your medical devices but also creates a sense of professionalism, and credibility, and speaks volumes about your brand.

Unmasking Challenges in Conventional Presentations

When it comes to medical device sales presentations, relying on traditional formats like PowerPoint (PPT) and PDF can lead to a host of problems. These outdated methods not only fail to meet the expectations of modern clients, but they also hinder the effectiveness of your sales approach. Here are three common reasons you'll want to optimize your presentation for mobile devices and issues you'll face with PPT and PDF formats.

1. Large File Sizes: When emailing these types of formats to prospective clients, you run the risk of sending them very large files that they are forced to download. In our experience, we've seen some presentations exceed sizes close to 100MB, which is ridiculous if they are viewing them on a mobile device. This can create frustration and inconvenience for your prospects, potentially damaging your chances of making a positive impression.

2. Lack of Mobile Responsiveness: PPT and PDF presentations are not designed to be viewed on mobile devices. This means that if you send a presentation with a lot of product information on a page, your prospective client will have to pinch, zoom, and scroll to view the information properly. This clunky user experience can lead to frustration and a lack of engagement with your content.

3. Limited Tracking Capabilities: Another problem with traditional PPT and PDF presentations is the lack of tracking data. When you send a presentation, you often wonder, "Did they view it? Did they engage with the content?" Unfortunately, with both PPT and PDF, you'll never know. This lack of tracking makes it difficult to gauge the effectiveness of your presentations and make informed decisions for your sales strategy.

These are just a few of the problems associated with using PowerPoint and PDF presentations in the medical device sales industry. Fortunately, there is a better way. By embracing a mobile-first presentation platform, you can overcome these challenges and revolutionize your sales approach.

Navigating the Shift: From Slides to Web-Inspired Design

Building a solid presentation system is no different than designing the architecture of your website, it's actually a very similar process. Just like a website, you should be designing the layout so you can create the best sales presentation for mobile devices.. This comes from embracing a grid methodology and using templates, and a presentation platform that supports this format. By doing so, you can ensure that your medical sales presentations are accessible and formatted properly  on any device.

You may be asking, "Will this limit my design capabilities?" Absolutely not. With a Powerpoint alternative like Nuvue, you can accomplish just about anything your inner designer requires. However, you just need to think differently when building that design with mobile-first templates. Any experienced presentation designer will be able to manage this task.

Lastly, beyond the design itself, another takeaway from the website thinking is the overall architecture of your presentations. Just like a website, you should be thinking about the navigation, sections, and how to create a sales flow that is easy for your users, or potential clients, to navigate. This level of organization and thoughtfulness can greatly enhance the user experience and ultimately improve the viewer's experience  of your product presentations.

By treating your presentations like a website, you can elevate your sales enablement best practices and provide your sales team with the tools they need to succeed, and your prospects with presentations that perform.

Charting the Course: Planning the Integration of a New Presentation System

When it comes to implementing a new presentation system within your sales organization, it's important to approach the process with a strategic mindset. This means involving the right people in the decision-making process and ensuring that everyone is on board with the change. Consider bringing representatives from the sales, marketing, and creative teams to assess the current state of your presentations and identify areas for improvement.

As you begin to develop the architecture of your presentations, it's crucial to have key players involved. This includes a sales leader who understands the sales cycle of your organization and can provide insight into the types of presentations that are needed. Additionally, having a brand leader involved will ensure that the mobile-responsive templates you design align with your company's brand guidelines.

Finally, make sure to choose a presentation platform that meets the modern expectations of speed and mobile accessibility. You want a system that not only allows you to create attractive and on-brand presentations quickly but also delivers them in a mobile-responsive format. At Nuvue, our platform offers all of these features and more. Other web-based presentation platforms like Prezi offer simplistic design templates but won't offer the mobile-first mindset.

Training is a critical aspect of implementing a new presentation system. Take the time to provide your team with comprehensive training that not only highlights the value of the new sales enablement system over PowerPoint or PDF but teach them the importance of optimizing your presentations for mobile devices. By properly preparing your team and providing ongoing support, you can ensure a seamless transition and maximize the benefits of your new system.

Remember, the goal is to streamline your sales enablement process and improve the effectiveness of your presentations. By implementing a new presentation system, you can empower your sales team with the tools they need to succeed in the highly competitive world of B2B medical sales.

The Importance of Aligning with a Design Studio Proficient in Medical Sales

When it comes to revolutionizing your medical device sales presentations, it is important to align with a presentation design studio that is proficient in the unique challenges and requirements of the medical sales industry. By partnering with a design studio that specializes in presentation design and sales enablement best practices, you can ensure that your presentations are not only visually stunning but also strategically effective.

A design studio proficient in medical sales understands the intricacies of presenting complex medical information in a way that is easily understandable and engaging for potential clients. They can help you create presentations that effectively showcase your products and differentiate your brand from competitors.

Additionally, a design studio that offers a PowerPoint alternative, like Nuvue, can provide you with the technology and tools necessary to create user-friendly, web-inspired presentations. This allows your sales team to deliver presentations that are accessible on any device and provide a seamless viewing experience for potential clients.

Don't settle for outdated presentation methods; schedule your hello call today and let our team show you how we're helping medical device brands present better.